TY  - CHAP
AB  - A rare and valuable combination of practical advice, theoretical modeling, and descriptive explanation of pricing decisions is the summary thought that best captures the overall contribution of Visionary Pricing (VP). VP builds principally on Dan Nimer's great foresight that pricing cannot be the sole domain of finance or any singe functional area and in offering a paradigm shift from cost-plus pricing to customer-value-based pricing.
VL  - 19
SN  - 978-1-78052-996-7, 978-1-78052-997-4/1069-0964
DO  - 10.1108/S1069-0964(2012)0000019004
UR  - https://doi.org/10.1108/S1069-0964(2012)0000019004
AU  - Woodside Arch G.
ED  - Gerald E. Smith
PY  - 2012
Y1  - 2012/01/01
TI  - Foreword to Visionary Pricing
T2  - Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - xiii
EP  - xiv
Y2  - 2024/04/23
ER  -