Foreword to Visionary Pricing

Abstract

A rare and valuable combination of practical advice, theoretical modeling, and descriptive explanation of pricing decisions is the summary thought that best captures the overall contribution of Visionary Pricing (VP). VP builds principally on Dan Nimer's great foresight that pricing cannot be the sole domain of finance or any singe functional area and in offering a paradigm shift from cost-plus pricing to customer-value-based pricing.

Citation

Woodside, A.G. (2012), "Foreword to Visionary Pricing", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Leeds, pp. xiii-xiv. https://doi.org/10.1108/S1069-0964(2012)0000019004