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Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Business-to-Business Marketing Management: Strategies, Cases, and Solutions
ISBN: 978-1-78052-576-1, eISBN: 978-1-78052-577-8
ISSN: 1069-0964
Publication date: 16 April 2012
Citation
(2012), "Business-to-Business Marketing Management: Strategies, Cases, and Solutions", Glynn, M.S. and Woodside, A.G. (Ed.) Business-to-Business Marketing Management: Strategies, Cases, and Solutions (Advances in Business Marketing and Purchasing, Vol. 18), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1069-0964(2012)0000018019
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
- Business-to-Business Marketing Management: Strategies, Cases, and Solutions
- Advances in Business Marketing & Purchasing
- Advances in Business Marketing & Purchasing
- Copyright Page
- List of Contributors
- Editorial Review Board
- About the Editors
- Preface
- Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions
- Chapter 2 A Note on Knowledge Development in Marketing
- Chapter 3 The Organizational Buying Center as a Framework for Emergent Topics in Business-to-Business Marketing
- Chapter 4 Monitoring Segmented Markets: Relational and Transactional Perspectives
- Chapter 5 Availability of Resources through Buyer–Seller Relationships
- Chapter 6 Multistage Marketing
- Chapter 7 Interaction: Coherence to a Future
- Chapter 8 Switching Costs: A Key to Understanding and Managing Business Consulting Relationship Longevity
- Chapter 9 Emerging Transformations in the Business-to-Business Global Salesforce
- Chapter 10 Analyzing the B2B Brand Value Chain
- Chapter 11 What's a Business-to-Business Company? B2B Knowledge of Future Business Leaders
- Chapter 12 Economic Value, Frames of Reference, and the Impact of Framed Positioning Strategies in Business-to-Business Markets
- Chapter 13 Implemented Strategies in Business-to-Business Contexts