TY  - CHAP
AB  - No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.
VL  - 16
SN  - 978-0-85724-306-5, 978-0-85724-305-8/1069-0964
DO  - 10.1108/S1069-0964(2010)0000016012
UR  - https://doi.org/10.1108/S1069-0964(2010)0000016012
AU  - Sousa Filipe J.
ED  - Arch G. Woodside
PY  - 2010
Y1  - 2010/01/01
TI  - Chapter 9 Metatheories in research: positivism, postmodernism, and critical realism
T2  - Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - 455
EP  - 503
Y2  - 2024/05/06
ER  -