This paper exposes the development of markets-as-networks theory from formal inception in the mid-1970s until 2010 state-of-the-art, en route presenting its historical roots. This largely European-based theory challenges the conventional, dichotomous view of the business world as including firms and markets, arguing for the existence of relational governance structures (the so-called “interfirm cooperation”) in addition to hierarchical and transactional ones.
Sousa, F. (2010), "Chapter 8 Markets-as-networks theory: a review", Woodside, A. (Ed.) Organizational Culture, Business-to-Business Relationships, and Interfirm Networks (Advances in Business Marketing and Purchasing, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 405-454. https://doi.org/10.1108/S1069-0964(2010)0000016011Download as .RIS
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