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Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990–2015)

Global Aspects of Reputation and Strategic Management

ISBN: 978-1-78754-314-0, eISBN: 978-1-78754-313-3

ISSN: 1064-4857

Publication date: 16 July 2019

Abstract

Our results demonstrate that key economic indicators have a significant positive bearing on the media reputation of an emergent country as Chile, that is, when an emergent country is doing well economically, the press with a global scope tends to improve the reputation of that country, showing a more favorable image about it. In consequence, our hypothesis is supported. In the case of an emergent and small Western country as Chile, the price of commodities appears as the most important predictive indicator of its favorable or unfavorable country reputation. Other implications are discussed in the study.

Keywords

Citation

Leiva, R. and Kimber, D. (2019), "Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990–2015)", Global Aspects of Reputation and Strategic Management (Research in Global Strategic Management, Vol. 18), Emerald Publishing Limited, Bingley, pp. 143-163. https://doi.org/10.1108/S1064-485720190000018007

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited