Key to this reputation development and management is consistency between espoused values and enacted values. While many organizations have espoused values, it can be difficult to embed them into the foundational practices of an organization; if they are not enacted, this can lead to direct reputational harm. Building them in fully means clearly enacting the espoused values with structures (the systems and rules), people (who is hired, supported, and excluded), and culture (the environment in which the organization operates). Values frameworks are therefore posited as the foundation upon which to build organizations which can lead to warding off potential reputational calamities in the first place, minimizing the impacts of reputational harms that do take place, and bouncing back more strongly in the wake of hits to an organization’s reputation.
London, T. (2019), "The Role of Values in the Creation and Maintenance of an Organization’s Reputation", Global Aspects of Reputation and Strategic Management (Research in Global Strategic Management, Vol. 18), Emerald Publishing Limited, Bingley, pp. 49-67. https://doi.org/10.1108/S1064-485720190000018003
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