Global Aspects of Reputation and Strategic Management

ISBN: 978-1-78754-314-0, eISBN: 978-1-78754-313-3

ISSN: 1064-4857

Publication date: 16 July 2019


(2019), "Prelims", Global Aspects of Reputation and Strategic Management (Research in Global Strategic Management, Vol. 18), Emerald Publishing Limited, Bingley, pp. i-xi.



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Series Editor: William Newburry

Recent Volumes:

Volume 1: International Business Research in the 21st Century
Volume 2: Global Competition and the European Community
Volume 3: Corporate Response to Global Change
Volume 4: Global Competition: Beyond the Three Generics
Volume 5: Beyond the Diamond
Volume 6: Multinational Location Strategy
Volume 7: International Entrepreneurship: Globalization of Emerging Business
Volume 8: Leadership in International Business Education and Research
Volume 9: Multinationals, Environment, and Global Competition
Volume 10: North American Economic and Financial Integration
Volume 11: Internalization, International Diversification and the Multinational Enterprise: Essays in Honor of Alan M. Rugman
Volume 12: Regional Economic Integration
Volume 13: Regional Aspects of Multinationality and Performance
Volume 14: International Business Scholarship: AIB Fellows on The First 50 Years and Beyond
Volume 15: The Future of Foreign Direct Investment and the Multinational Enterprise
Volume 16: Multidisciplinary Insights from New AIB Fellows
Volume 17: Perspectives on Headquarters–Subsidiary Relationships in the Contemporary MNC

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University of Alberta, Canada


City University of New York, USA


Florida International University, USA

United Kingdom – North America – Japan – India – Malaysia – China

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ISBN: 978-1-78754-313-3 (Online)

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ISSN: 1064-4857 (Series)

List of Figures

Chapter 2
Fig. 1. The Relationship of Context and Signaling Strategy on Multilevel Reputational Outcomes. 37
Fig. 2. Regional vs Global Signaling Strategies’ Effect on Shared Reputational Value Efficiency. 39
Fig. 3. A Positional Typology of GRM Signaling Strategies Related to Efficiency and Effectiveness in Creating Shared Reputational Value. 43
Chapter 4
Fig. 1. Organizational Practices for Value Chain Reputation. 78
Chapter 5
Fig. 1. Theoretical Framework of the Study. 100
Chapter 7
Fig. 1. Coefficient of Media Favorableness of Chilean Governments 1990–2015. 155
Chapter 9
Fig. 1. Adjusted RepTrak® Model for Museums. 191
Fig. 2. Association between Familiarity and Reputation. 201
Fig. 3. Association between Country and Reputation of Museums. 202
Fig. 4. Preferred Approaches in Sponsoring a Museum. 204
Chapter 10
Fig. 1. Types of Equivalence and Procedures to Achieve Metric Equivalence. 214
Fig. 2. Relationship of the Items and Their Latent Variable according to the Models CB-SEM and PLS-SEM. 217
Fig. 3. Model Adapted from RepTrak® System (Fombrun et al., 2015), with the Three Attitude Planes Consisting of Reputation, Cognitive or Rational, Emotional, and Behavioral. 222
Fig. 4. Covariation between Distance of Intercepts and of Composites. 238

List of Tables

Chapter 1
Table 1. Mapping the Internationalization of Reputation Research. 2
Chapter 5
Table 1. Descriptive Statistics and Correlations. 107
Table 2. Regression Results: The Impact of Reputation on Customer-company Trust (CCT). 110
Table 3. Regression Results: The Impact of Reputation on Customer-company Identification (CCID). 112
Table 4. Regression Results: The Impact of Reputation on Word of Mouth (WOM). 114
Table 5. Summary of Hypotheses Testing. 116
Chapter 6
Table 1. Frequency Table of the Sample. 133
Table 2. Cross-tabulation of Social Media Ownership × Year × Country. 135
Table 3. Cross-tabulation of Reply Time × Year × Country. 135
Table 4. Cross-tabulation of Response Styles × Year × Country. 136
Table 5. Results of Hypothesis Test. 137
Chapter 7
Table 1. Means, Standard Deviations, and Correlations Among Variables. 155
Table 2. Tobit Model Estimates of Coefficient of Media Favorableness. 159
Chapter 8
Table 1. Reputation Work in the Financial Sector. 174
Chapter 9
Table 1. Overview of the Selected 18 Most Well-known Art Museums and Their Locations. 190
Table 2. Reputation Ranking of the Most Well-known Art Museums in the World. 193
Table 3. Reputation Scores of the 18 Most Well-known Art Museums in Three Continents. 194
Table 4. Reputation Scores in Home Countries. 196
Table 5. Ranking in Reputation Drivers of the 18 Most Well-known Art Museums in 10 Countries. 197
Table 6. Key Drivers Impacting Reputation and Supportive Behavior Most. 198
Table 7. Degree of Familiarity of the 18 Most Well-known Museums in 10 Countries. 200
Table 8. Familiarity of Top Five Companies and Bottom Five Companies in the Reputation Institute 2018 Global RepTrak® 100 Study. 200
Table 9. Altruistic vs Company Centric Motives for Sponsoring a Museum. 204
Chapter 10
Table 1. Analysis of MACS Results for Invariance of the RepTrak® Scale Constructs. 228
Table 2. Average and Coefficient for the Intercept Variation of the 33 Items on the Scale by Country. 229
Table 3. Model Validation by Country. 230
Table 4. Component Invariance Test (p-value of Permutation Test for Weighting Structure of the Composites). 231
Table 5. Illustration of Permutation Test for Three Pairs of Countries. 233
Table 6. p-values from Kolmogorov-Smirnov with Lilliefors Correction Testing That Sample Data Proceed from a Normal or Uniform Distribution. 234
Table 7. Bias in Means and Variances in Each Country Relative to Spain. 235
Table 8. Comparison of National Bias Rankings according to MACS and MICOM. 237
Table A1. MACS Procedure. Estimation of Intercepts from the Loading Invariance Validated Model. 245
Table A2. Country Comparisons of Shared Variance and AVE for Each Pair of First-order Composites (AVE on Diagonal). 247
Table A3. Permutation Test to Check Equality of Means and Variances by Composite and Country. 254
Table A4. Company Sample. 260
Table A5. Companies by Country. 261
Table A6. Intraclass Correlation Coefficient by Country. 262
Table A7. Probability Distribution of Means and Log of Variances. 263
Table A8. Comparison of Expected Differences from Normal and Uniform Distributions. 267

List of Contributors

James Agarwal University of Calgary, Canada
Ángel Alloza-Losada Corporate Excellence, Spain
Kip Becker Boston University, US
Ana Carreras-Franco Reputation Institute, Spain
Enrique Carreras-Romero Corporate Excellence and Reputation Institute, Spain
David L. Deephouse University of Alberta, Canada
Naomi A. Gardberg City University of New York, US
Keith James Kelley University of Michigan-Flint, US
David Kimber Los Andes University, Chile
Jung Wan Lee Boston University, US
Ricardo Leiva Los Andes University, Chile
Tim London University of Cape Town, South Africa
Saheli Nath Northwestern University, US
William Newburry Florida International University, US
Oleksiy Osiyevskyy University of Calgary, Canada
Milena Mueller Santos University of Oxford, UK
Yannick Thams Suffolk University, US
Cees B.M. van Riel Erasmus University and Reputation Institute, Netherlands
Ruth Yeoman University of Oxford, UK