TY  - CHAP
AB  - This chapter examines the interrelationships between internationalization and product diversification among the world's l35 largest food and beverage enterprises. Based on the argument that food and beverage enterprises enjoy economies of scope when moderately diversifying into new countries and product areas, but encounter resource constraints when extremely diversified and internationalized, we expect to find an inverted U-shaped relationship between the two strategies. Nevertheless, we find that the relationships between the two strategies show both an inverted U-shaped (when geographic diversification is the dependent variable and product diversification the independent one) and a U-shaped pattern (when product diversification is the dependent variable and geographic diversification the independent one). These results imply that the relationships between internationalization and product diversification among food and beverage enterprises are more complex than currently conceived.
VL  - 15
SN  - 978-0-85724-555-7, 978-0-85724-556-4/1064-4857
DO  - 10.1108/S1064-4857(2011)0000015016
UR  - https://doi.org/10.1108/S1064-4857(2011)0000015016
AU  - Hashai Niron
AU  - Almor Tamar
AU  - Papanastassiou Marina
AU  - Filippaios Fragkiskos
AU  - Rama Ruth
ED  - Ravi Ramamurti
ED  - Niron Hashai
PY  - 2011
Y1  - 2011/01/01
TI  - Unraveling the Relationships Between Internationalization and Product Diversification Among the World's Largest Food and Beverage Enterprises
T2  - The Future of Foreign Direct Investment and the Multinational Enterprise
T3  - Research in Global Strategic Management
PB  - Emerald Group Publishing Limited
SP  - 271
EP  - 299
Y2  - 2024/04/25
ER  -