Up until recent years, all agricultural production in Norway was strictly regulated through spatial policy (location), production quotas and other price and market regulations. Prices and products were handled by the farmers’ cooperatives. International (e.g. WTO agreements) and domestic pressure has gradually loosened the governmental regulation of chicken and eggs. Economic (e.g. new ownerships), technological (innovations throughout the whole chain), political and institutional (liberalization) and cultural (e.g. in consumption and farming) changes have reconfigured the landscapes of chicken meat production, opening up new opportunities for the chicken industry. Chicken therefore makes a particularly good case for exploring recent major changes in the agri-food system. In this chapter, we investigate evolving rules, risks, challenges and opportunities in and around chicken meat value chains. Empirically, we build on interviews, document studies and statistics on the structural development of the chicken industry and we discuss how these changes are developing in other parts of the Norwegian agri-food system.
The authors received funding from the Norwegian Research Council (FORFOOD Project No 220691, AGRISPACE 233810 and Agropro (225330/E40)) and the Australian Research Council (Project Nos. DP 110102299 and DP 160101318).
Bjørkhaug, H., Vik, J. and Richards, C. (2017), "The Chicken Game – Organization and Integration in the Norwegian Agri-Food Sector", Transforming the Rural (Research in Rural Sociology and Development, Vol. 24), Emerald Publishing Limited, Bingley, pp. 45-69. https://doi.org/10.1108/S1057-192220170000024003
Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited