Chapter 12 Making device for sustainable agricultural systems: A case study of Japanese farmers’ markets

Abstract

Farmers’ markets in Japan have different characteristics from those in Europe and America. Although the amount of each farmer's sales profit is small, Japanese farmers’ markets have proved to be beneficial for Japanese farmers by providing them with nonmonetary benefits that cannot otherwise be gained from the modern large-scale farm products circulation. It also functions as the place of the rehabilitation of certain foods and products “forgotten” in modern circulation, and cases with old fashioned “grapes” and “eggplants” are those examples. Point of Sale (POS) systems, which were thought the symbol of modernized circulation, however, have been suggested to function as the device for communicating with farmers and consumers. Because the studies of Japanese farmers’ markets are approved to the origin of various logics, the researchers were not able to establish the united theory. However, it should be noted that Japanese farmers’ markets have established a firm position in the local food chain and will continue to function as a valuable channel for supporting sustainable agriculture.

Citation

Iizaka, T. and Suda, F. (2010), "Chapter 12 Making device for sustainable agricultural systems: A case study of Japanese farmers’ markets", Bonanno, A., Bakker, H., Jussaume, R., Kawamura, Y. and Shucksmith, M. (Ed.) From Community to Consumption: New and Classical Themes in Rural Sociological Research (Research in Rural Sociology and Development, Vol. 16), Emerald Group Publishing Limited, Leeds, pp. 171-184. https://doi.org/10.1108/S1057-1922(2010)0000016015