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Van Gogh’s Yellow House and Organizational Centrifugalism: The Avant-Garde’s Search for Alternative Organizational Spaces from Impressionism Through Modernism

Gordon E. Shockley (Arizona State University, USA)

Abstract

In a process termed “organizational centrifugalism,” this chapter describes how avant-garde artists sought new, alternative organizational spaces for innovations in the visual arts from the late nineteenth century through the early twentieth century and how new alternative marketspaces co-evolved with these new organizational spaces. Organizational centrifugalism begins with the denouement of the state-run Salon and Academy in the mid-nineteenth century; the rise of the dealer-critic system and other, non-salon alternative exhibition spaces of French Impressionism in the latter half of the nineteenth century; and through many new organizational spaces associated with Modernism such as formal artists groups, museums, great exhibitions, schools of art, and Modernist art itself. The ultimate effect of organizational centrifugalism is drawing avant-garde art closer to the public and eventually the masses. Excessive organizational centrifugalism, however, can be dangerous to the avant-garde art.

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Acknowledgements

Acknowledgments

The author wishes to thank participants at the 2018 Arts in Society conference at the Emily Carr School of Art + Design (Vancouver, CN) and the 2018 Social Theory, Politics, and the Arts Conference at the University of Manchester (Manchester, UK) for their constructive feedback on very early versions of this chapter. The author is indebted to two colleagues at Arizona State University Dr Claudia Mesch for her vast expertise and Dr Julia Friedman for her patience. Last but not least, the author thanks Dr Matthew Mars, the co-editor of this volume, and an anonymous peer reviewer, for the chapter’s final structure and polish.

Citation

Shockley, G.E. (2022), "Van Gogh’s Yellow House and Organizational Centrifugalism: The Avant-Garde’s Search for Alternative Organizational Spaces from Impressionism Through Modernism", Mars, M.M. and Schau, H.J. (Ed.) How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, Vol. 29), Emerald Publishing Limited, Bingley, pp. 57-80. https://doi.org/10.1108/S1048-473620220000029003

Publisher

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Emerald Publishing Limited

Copyright © 2022 Gordon E. Shockley