TY  - CHAP
AB  - Abstract In this chapter, the authors conceptualize corporate entrepreneurship as a mental model that allows firms to adapt to new competitive landscapes by facilitating the development of new cognitive scripts and schemas. The authors begin by explaining what it means for a firm to be competitively bewildered, or lost, in a rapidly changing competitive domain. The authors also describe five stages of being lost competitively. The authors then map the attributes of an entrepreneurial firm – adaptability, speed, flexibility, aggressiveness, and innovativeness – to stages of the bewilderment process wherein they may be most helpful to realign competitive realities and entrepreneurial scripts and schemas. The authors conclude by proposing contributions resulting from conceptualizing corporate entrepreneurship as a bewilderment schema and also explain how this represents a novel perspective.
VL  - 28
SN  - 978-1-78754-443-7, 978-1-78754-444-4/1048-4736
DO  - 10.1108/S1048-473620180000028005
UR  - https://doi.org/10.1108/S1048-473620180000028005
AU  - Garrett Robert P.
AU  - Welcher Tommie
ED  - Donald F. Kuratko
ED  - Sherry Hoskinson
PY  - 2018
Y1  - 2018/01/01
TI  - Corporate Entrepreneurship as a Survival Routine
T2  - The Challenges of Corporate Entrepreneurship in the Disruptive Age
T3  - Advances in the Study of Entrepreneurship, Innovation and Economic Growth
PB  - Emerald Publishing Limited
SP  - 111
EP  - 122
Y2  - 2024/04/18
ER  -