Employee eco-initiatives: Case studies of two eco-entrepreneurial companies

Abstract

We studied two eco-entrepreneurial companies to determine whether they had an internal focus on environmental protection. To answer this question, we surveyed employees to understand their predisposition toward the natural environment as well as their willingness to propose eco-initiatives aimed at improving the company's environmental performance and/or reducing its environmental impacts. We report our findings for these two case studies, and using our small sample of employee data, develop a conceptual model for the eco-entrepreneurial context. We suggest future research.

Citation

DeJonghe, N., Doctori-Blass, V. and Ramus, C.A. (2009), "Employee eco-initiatives: Case studies of two eco-entrepreneurial companies", Libecap, G.D. (Ed.) Frontiers in Eco-Entrepreneurship Research (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, Vol. 20), Emerald Group Publishing Limited, Leeds, pp. 79-125. https://doi.org/10.1108/S1048-4736(2009)0000020008