This chapter contributes to debates about qualitative and quantitative research methods in communication and media studies. Moreover, it proposes that methods which are in the widest sense used in the never-ending digital field benefit from the mutual consideration of both qualitative and quantitative approaches.
Lohmeier, C. (2014), "The Researcher and the Never-Ending Field: Reconsidering Big Data and Digital Ethnography", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 75-89. https://doi.org/10.1108/S1042-319220140000013005
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