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The Researcher and the Never-Ending Field: Reconsidering Big Data and Digital Ethnography

Big Data? Qualitative Approaches to Digital Research

ISBN: 978-1-78441-051-3, eISBN: 978-1-78441-050-6

ISSN: 1042-3192

Publication date: 3 November 2014

Abstract

Originality/value

This chapter contributes to debates about qualitative and quantitative research methods in communication and media studies. Moreover, it proposes that methods which are in the widest sense used in the never-ending digital field benefit from the mutual consideration of both qualitative and quantitative approaches.

Keywords

Citation

Lohmeier, C. (2014), "The Researcher and the Never-Ending Field: Reconsidering Big Data and Digital Ethnography", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 75-89. https://doi.org/10.1108/S1042-319220140000013005

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited