This chapter considers practices associated with big data monitoring and draws from cross-national empirical data. It stands in contrast to overly optimistic as well as well as totalising accounts of the social costs and consequences of big data. For these reasons, this chapter will be of value to scholars in internet studies, as well as privacy advocates and policymakers who are responsive to big data developments.
Trottier, D. (2014), "Big Data Ambivalence: Visions and Risks in Practice", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 51-72. https://doi.org/10.1108/S1042-319220140000013004
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