The Colors of Change Revisited: Situating and Describing the Theory and its Practical Applications

Abstract

The colors of change is an overview of change paradigms, created about two decades ago, that has been intensively used, tested, refined, shared, and elaborated by practitioners and academics alike. Here, the “color theory” is presented as it is now, and is situated within the literature. Its four main applications are described as well as rules of thumb that have been derived from reflective practice. This chapter illustrates that the color theory is clearly not one thing to all people, as it is understood in very different ways, both in terms of its theoretical foundations as well as the complexity of its applications. This probably adds to the versatility of the theory. Bringing together key insights about the color theory for academics and practitioners, this chapter strives both to give a concise overview and to explore its richness.

Citation

Vermaak, H. and de Caluwé, L. (2018), "The Colors of Change Revisited: Situating and Describing the Theory and its Practical Applications", Research in Organizational Change and Development (Research in Organizational Change and Development, Vol. 26), Emerald Publishing Limited, Leeds, pp. 167-216. https://doi.org/10.1108/S0897-301620180000026005