TY - CHAP AB - Abstract The literature on innovation/change predicts that entrepreneurial initiatives will be killed by the established organizational system. The general answer is to put innovations in separate units. This is not possible for corporate entrepreneurship initiatives, however. In this action research study, we focus on corporate entrepreneurship initiatives’ strategies for survival. We collected data by following 11 corporate entrepreneurship initiatives as they were pursued. We summarize their effort in three transformation mechanisms: aligning with purpose, creating trust, and creating attachment with autonomy. The data indicate that these factors not only contributed to the success of the initiatives but also to renewing the organizational system. VL - 26 SN - 978-1-78756-351-3, 978-1-78756-352-0/0897-3016 DO - 10.1108/S0897-301620180000026003 UR - https://doi.org/10.1108/S0897-301620180000026003 AU - Fredberg Tobias AU - Pregmark Johanna E. PY - 2018 Y1 - 2018/01/01 TI - Organization Renewal through Entrepreneurial Initiatives: When the Seed Changes the Soil T2 - Research in Organizational Change and Development T3 - Research in Organizational Change and Development PB - Emerald Publishing Limited SP - 99 EP - 126 Y2 - 2024/04/24 ER -