TY - CHAP AB - Abstract A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three digital transformation initiatives that created fast progress in a struggling newspaper group by working against the industry logic and established thinking in the area. This chapter argues that management succeeded in introducing a new strategic practice through these transformation initiatives. We focus on three factors contributing to the success: complexity management, short time development of a long-term vision, and the introduction of impossible goals. VL - 24 SN - 978-1-78635-360-3, 978-1-78635-359-7/0897-3016 DO - 10.1108/S0897-301620160000024008 UR - https://doi.org/10.1108/S0897-301620160000024008 AU - Fredberg Tobias AU - Pregmark Johanna PY - 2016 Y1 - 2016/01/01 TI - Transformation in a Tightly Nested System: Employing Fast Cycles of Change T2 - Research in Organizational Change and Development T3 - Research in Organizational Change and Development PB - Emerald Group Publishing Limited SP - 185 EP - 219 Y2 - 2024/05/07 ER -