Attitudes about the Field of Organization Development 20 Years Later: The More Things Change, the More They Stay the Same

Abstract

Organization development (OD) and the business environment, more generally, have seen many changes in the last 20 years. This chapter describes findings of a research study that investigated current perceptions of the field of OD as compared to data collected in a 1993 study (published in 1994). Survey data collected from 388 OD professionals indicated findings along the following themes: (1) continued perceived weakening of traditional OD values; (2) focus on business effectiveness and fewer perceptions that OD is too “touchy feely”; (3) increase in commitment to organizations and standing against the misuse of power; (4) coaching is seen as an integral part of OD; and (5) practitioners are very optimistic about the future of OD. Implications for the current and future practice of OD are discussed.

Citation

Shull, A.C., Church, A.H. and Warner Burke, W. (2014), "Attitudes about the Field of Organization Development 20 Years Later: The More Things Change, the More They Stay the Same", Research in Organizational Change and Development (Research in Organizational Change and Development, Vol. 21), Emerald Group Publishing Limited, Leeds, pp. 1-28. https://doi.org/10.1108/S0897-3016(2013)0000021004