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Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers

Consumer Culture Theory

ISBN: 978-1-78754-286-0, eISBN: 978-1-78754-285-3

ISSN: 0885-2111

Publication date: 10 April 2019

Abstract

Originality/Value: The research develops a theoretical argument of patriotism as a tool of governmentality, juxtaposing it to the approach of patriotism as an ideology. This chapter also contributes to the studies of resistance, adding the perspective of cultural intermediaries contrary to the commonly studied perspective of consumers.

Keywords

Acknowledgements

Acknowledgments

I would like to thank the reviewers whose comments helped me to improve this article. I would also like to thank Aleksanteri Institute and Academy of Finland for supporting this research at various stages.

Citation

Gurova, O. (2019), "Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers", Bajde, D., Kjeldgaard, D. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, Bingley, pp. 151-168. https://doi.org/10.1108/S0885-211120190000020015

Publisher

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Emerald Publishing Limited

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