Originality/Value: By doing so, the authors contribute to research about rituals, singularized objects, and love relationships. More importantly, this research contributes by demonstrating the need to enrich studies of consumers rituals with historical and cultural perspectives, and transdisciplinary investigations.
Borraz, S. (2019), "Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals", Bajde, D., Kjeldgaard, D. and Belk, R. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, pp. 7-21. https://doi.org/10.1108/S0885-211120190000020004Download as .RIS
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