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Introduction – Consumer Culture Fairy Tales

Dannie Kjeldgaard

Russell W. Belk

Consumer Culture Theory

ISBN: 978-1-78754-286-0, eISBN: 978-1-78754-285-3

Publication date: 10 April 2019

Citation

Bajde, D., Kjeldgaard, D. and Belk, R.W. (2019), "Introduction – Consumer Culture Fairy Tales", Bajde, D., Kjeldgaard, D. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, Leeds, pp. 1-3. https://doi.org/10.1108/S0885-211120190000020002

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited