Originality and value: This research explores consumer experiences when bodies do not conform to idealized body images and cultural representations of gender. Informants revealed a complex portrait of women who experience the early, invasive stages of illness and body transformation.
Pounders, K. and Mason, M. (2018), "Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer", Cross, S., Ruvalcaba, C., Venkatesh, A. and Belk, R. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 19), Emerald Publishing Limited, pp. 111-122. https://doi.org/10.1108/S0885-211120180000019007Download as .RIS
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