Originality/value: This work foregrounds under-explored issues concerning parental race-work and processes of consumer biracialization in relation to media representation and spectatorship.
Sobande, F. (2018), "Managing Media as Parental Race-Work: (RE)Mediating Children’s Black Identities", Cross, S.N.N., Ruvalcaba, C., Venkatesh, A. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 19), Emerald Publishing Limited, pp. 37-53. https://doi.org/10.1108/S0885-211120180000019003Download as .RIS
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