Capturing and Analyzing Social Media Composite Content: The Instagram Selfie
ISBN: 978-1-78635-496-9, eISBN: 978-1-78635-495-2
Publication date: 28 November 2016
Abstract
Purpose
This research was conducted to outline the capturing and analysis of composite texts. We contextualize this using selfies as image and textual data sourced from Instagram and analyzed using a three stage analysis approach from a genre perspective.
Methodology/approach
The capturing of composite texts is outlined for numerous services available to researchers to study social media contexts. The analysis applies a three-stage technique of (1) what is shown, (2) what is said, and (3) what is the central narrative to overcome interpretive limitations of privileging text over image or vice versa.
Findings
Based on their structural characteristics, seven genre types emerged from the coded sample set.
Research limitations/implications
Issues arise in capturing this data as social media platforms change their access and usage policies and as capturing services alter their capabilities.
Originality/value
The paper outlines a novel approach to capturing and understanding the mimesis and diegesis of selfies as composite texts.
Keywords
Citation
Eagar, T. and Dann, S. (2016), "Capturing and Analyzing Social Media Composite Content: The Instagram Selfie", Consumer Culture Theory (Research in Consumer Behavior, Vol. 18), Emerald Group Publishing Limited, Leeds, pp. 245-265. https://doi.org/10.1108/S0885-211120160000018016
Publisher
:Emerald Group Publishing Limited
Copyright © 2017 Emerald Group Publishing Limited