This “activist order” serves as the structure underpinning both activists’ institutional frameworks (such as CSA and LETS) and their actions (e.g., antiadvertising campaigns). This paper also has implications for our understanding of the relationship between the Marketplace and consumer movements. The authors demonstrate that people navigate between different order of worth, from the market order to the “activist order” and vice versa.
Benmecheddal, A. and Özçaglar-Toulouse, N. (2015), "The Formation of Consumer Activism: Context and Meanings of an Activist Order", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 111-128. https://doi.org/10.1108/S0885-211120150000017006Download as .RIS
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