TY  - CHAP
AB  - AbstractOriginality/value
The paper offers a solution for the conundrum of how to write about regions without essentializing them. Marketers and policy makers can use the concept of cultural archipelagos to define new segments and understand new markets, without the need to conform to preestablished geographic or political borders.
VL  - 17
SN  - 978-1-78560-323-5, 978-1-78560-322-8/0885-2111
DO  - 10.1108/S0885-211120150000017005
UR  - https://doi.org/10.1108/S0885-211120150000017005
A1  - Chelekis Jessica
A2  - Figueiredo Bernardo
PY  - 2015
Y1  - 2015/01/01
TI  - Critical Regionalities: Re-Thinking Regions in CCT
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T2  - Consumer Culture Theory
T3  - Research in Consumer Behavior
PB  - Emerald Group Publishing Limited
SP  - 89
EP  - 110
Y2  - 2019/12/15
ER  -