Most papers on academic hiring processes are descriptive in nature and concentrated on the job market’s structure. This paper adds to this conversation, straddling issues of structure and agency. It critically revisits the structure of hiring, and also discusses practices a candidate can employ to navigate the hiring process, and institutional tactics CCT could undertake to create a stronger brand and network structure. Though the emphasis in this work is on CCT candidates, we suspect such an analysis is also useful for PhD candidates elsewhere and nonmainstream marketing groups.
The authors thank Susan Dobscha, Craig Thompson, and Eric Arnould for their shared insights, instructive feedback, and guidance on this manuscript, and other leaders of the roundtable discussion sessions including Amber Epp, Markus Giesler, Tom O’Guinn, Alexander Rose, Randy Rose, Robin Soster, Tandy Thomas, and Michelle Weinberger.
Steinfield, L. and Weijo, H. (2015), "Consumer Culture Theory and the AMA Job Market: Understanding the Challenges and Crafting Winning Strategies", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 63-75. https://doi.org/10.1108/S0885-211120150000017004Download as .RIS
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