The paper is novel in its application of The Rashomon Effect which shows how different scholars perceive a particular historical phenomenon. It is also a useful example of the qualitative orientation of CCT culture and style in studying situations, both contemporary and historical, to gain holistic insights.
Levy, S. (2015), "Roots and Development of Consumer Culture Theory", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 47-60. https://doi.org/10.1108/S0885-211120150000017003Download as .RIS
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