TY - CHAP AB - Purpose Based on the work of leading French and emerging French social scientists, this paper attempts to reactivate the field of Consumer Culture Theory throughout the proposal of alternative notional tools.Methodology/approach This paper takes a conceptual orientation that is based on the selection and organization of concepts, methodologies, and insights borrowed from French philosophers and social scientists.Findings The paper first points out the various French thought styles. Next, it highlights key intellectual ideas in French intellectual tradition that have arisen over the last 30 years and promote their implications for possible future researches on consumption and for a better political activism which would give more voice to consumption studies.Originality/value The paper attempts to categorize with a semiotic methodology, the panorama of French thought styles and proposes new concepts and angles to refound the analysis of consumption. Based on the questioning on common categories of CCT, it proposes original ideas, methods, and concepts borrowed from the French tradition to break up conventional and ethnocentric approaches by considering consumption beyond the sheer notion of culture. VL - 17 SN - 978-1-78560-323-5, 978-1-78560-322-8/0885-2111 DO - 10.1108/S0885-211120150000017002 UR - https://doi.org/10.1108/S0885-211120150000017002 AU - Heilbrunn BenoƮt PY - 2015 Y1 - 2015/01/01 TI - Chaosmosis: French Thought Styles and the Possible Reactivation of Consumer Culture Theory T2 - Consumer Culture Theory T3 - Research in Consumer Behavior PB - Emerald Group Publishing Limited SP - 25 EP - 45 Y2 - 2024/05/10 ER -