The paper attempts to categorize with a semiotic methodology, the panorama of French thought styles and proposes new concepts and angles to refound the analysis of consumption. Based on the questioning on common categories of CCT, it proposes original ideas, methods, and concepts borrowed from the French tradition to break up conventional and ethnocentric approaches by considering consumption beyond the sheer notion of culture.
Heilbrunn, B. (2015), "Chaosmosis: French Thought Styles and the Possible Reactivation of Consumer Culture Theory", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 25-45. https://doi.org/10.1108/S0885-211120150000017002Download as .RIS
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