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The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context

Bernardo Figueiredo

Nacima Ourahmoune

Pilar Rojas

Severino J. N. Pereira

Daiane Scaraboto

Marcia Christina Ferreira

ISBN: 978-1-78441-158-9, eISBN: 978-1-78441-157-2

Publication date: 22 November 2014

Figueiredo, B., Ourahmoune, N., Rojas, P., Pereira, S.J.N., Scaraboto, D. and Ferreira, M.C. (2014), "The Branded and Gendered Brazilian Body: Material and Symbolic Constructions in an Overlooked Context", Consumer Culture Theory (Research in Consumer Behavior, Vol. 16), Emerald Group Publishing Limited, Leeds, pp. 259-273. https://doi.org/10.1108/S0885-211120140000016013

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Emerald Group Publishing Limited