Originality/value of chapter
The chapter makes several contributions: organizes and explicates often taken for granted concepts such as materiality, materialism, and agency, connects consumer research to high-level theorizations of materiality, and synthesizes diverse discussions in consumer culture theory with the possibilities of new materialities.
Borgerson, J. (2014), "The Flickering Consumer: New Materialities and Consumer Research", Consumer Culture Theory (Research in Consumer Behavior, Vol. 15), Emerald Group Publishing Limited, pp. 125-144. https://doi.org/10.1108/S0885-2111(2013)0000015009Download as .RIS
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