This study provides a better understanding of the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity.
Harrison, R. and Thomas, K. (2014), "Negotiating Cultural Ambiguity: A Phenomenological Study of Multiracial Identity and Consumption", Consumer Culture Theory (Research in Consumer Behavior, Vol. 15), Emerald Group Publishing Limited, Bingley, pp. 41-56. https://doi.org/10.1108/S0885-2111(2013)0000015003
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