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Negotiating Cultural Ambiguity: A Phenomenological Study of Multiracial Identity and Consumption

Consumer Culture Theory

ISBN: 978-1-78190-810-5, eISBN: 978-1-78190-811-2

ISSN: 0885-2111

Publication date: 11 August 2014

Abstract

Originality/value

This study provides a better understanding of the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity.

Keywords

Citation

Harrison, R. and Thomas, K. (2014), "Negotiating Cultural Ambiguity: A Phenomenological Study of Multiracial Identity and Consumption", Consumer Culture Theory (Research in Consumer Behavior, Vol. 15), Emerald Group Publishing Limited, Bingley, pp. 41-56. https://doi.org/10.1108/S0885-2111(2013)0000015003

Publisher

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Emerald Group Publishing Limited

Copyright © 2013 Emerald Group Publishing Limited