Originality/value of the paper – This study injects the voice of the consumer into the privacy debate. A broad theoretical framework for understanding what consumers mean when they talk about privacy and the practices they engage in to “do privacy” is presented. It is hoped that this study provides a basis for managing consumer privacy concerns and future research on the issue so that improved outcomes can be attained for all.
En Yap, J., Beverland, M. and Bove, L. (2012), "“Doing Privacy”: Consumers Search for Sovereignty through Privacy Management Practices", Belk, R., Askegaard, S. and Scott, L. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 14), Emerald Group Publishing Limited, Bingley, pp. 171-190. https://doi.org/10.1108/S0885-2111(2012)0000014013Download as .RIS
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