Originality/value of paper – Only a few researchers have investigated the social and ideological outcomes of charitable giving. We investigate the outcome of charitable giving on the donor and recipient communities and relationship between these communities. Models of charitable giving need to be revised to include these outcomes.
Neilson, L. and Mittelman, R. (2012), "Ideological Outcomes of Marketing Practices: A Critical Historical Analysis of Child Sponsorship Programs", Belk, R., Askegaard, S. and Scott, L. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 14), Emerald Group Publishing Limited, Bingley, pp. 9-27. https://doi.org/10.1108/S0885-2111(2012)0000014005Download as .RIS
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