Broader, Closer, Sweeter: First CCT Presidential Address

Abstract

This “paper” is a rough transcription of the Presidential Address delivered at the Oxford CCT conference on August 18, 2012. I have attempted to retain the conversational style and informal structure of the original speech, but have added some connective transitions to render the talk more legible. I examine some key strengths and prospects for the field of CCT, and some challenges to be faced by its professional organization. The address is my effort to congratulate the membership, and exhort it to ever greater achievement in the coming years.

Citation

Sherry, J.F. (2012), "Broader, Closer, Sweeter: First CCT Presidential Address", Belk, R.W., Askegaard, S. and Scott, L. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 14), Emerald Group Publishing Limited, Leeds, pp. 1-6. https://doi.org/10.1108/S0885-2111(2012)0000014004