Originality/value of the chapter – On the basis of this body of data, a typology of viewer responses to hybrid reality programs emerges with corresponding consumption strategies as viewers negotiate the consumption portrayals within The Hills. These findings suggest that viewers embrace product placement within the subgenre and that the program has pioneered and opened up new horizons for lifestyle branding practices within television programming.
Narsey, V. and Russell, C.A. (2011), "Realistically Fake: Self-Reflexive Consciousness, Ironic (Dis)Engagement with Hybrid Reality Television, and their Impact on Consumption", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 233-247. https://doi.org/10.1108/S0885-2111(2011)0000013017
Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited