To read the full version of this content please select one of the options below:

The Nouveaux Pauvres of Liquid Modernity

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

Originality/value of paper – The consumer experience of downward status transformations has been curiously neglected in consumer culture theory. Since contemporary consumer cultures are increasingly characterized by liquidity and movement, it is likely that the experience of descending in status will be more common in the future and therefore of utmost importance to understand more fully.

Keywords

Citation

Ulver-Sneistrup, S. and Ostberg, J. (2011), "The Nouveaux Pauvres of Liquid Modernity", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 217-232. https://doi.org/10.1108/S0885-2111(2011)0000013016

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited