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Skating Dialectics and Flipping Genealogy

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

Implications – A multitude of reality/truth-making is present in the consumer-market dynamics; thus, the dialectical view of the systematic progression of the market is found to be less implicative than the genealogical view of the system as polyvalent power relations.

Keywords

Citation

Hong, S. (2011), "Skating Dialectics and Flipping Genealogy", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 163-184. https://doi.org/10.1108/S0885-2111(2011)0000013013

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited