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Love and Videogames: Negotiating Relationships with Cultural Ideals and Consumer Practices

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

Originality/value of paper – Previous questions about the value of videogame consumption have tended to ask about violence or the normalcy of how we might spend our time. In this chapter we have attempted to shift the focus to questions about human relationships and how they might be enacted with consumer technologies. By understanding the interactions between human actors, their consumer practices and their ideals we are able to comment on existing critiques and celebrations of the impact of consumer culture on human relationships.

Keywords

Citation

Molesworth, M., Jenkins, R. and Eccles, S. (2011), "Love and Videogames: Negotiating Relationships with Cultural Ideals and Consumer Practices", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 145-162. https://doi.org/10.1108/S0885-2111(2011)0000013012

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited