Originality/Value of paper – This chapter recommends a consistent and commonly shared set of descriptive and theoretical terms for different kinds of marketplace community.
Canniford, R. (2011), "A Typology of Consumption Communities", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 57-75. https://doi.org/10.1108/S0885-2111(2011)0000013007Download as .RIS
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