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A Typology of Consumption Communities

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

Originality/Value of paper – This chapter recommends a consistent and commonly shared set of descriptive and theoretical terms for different kinds of marketplace community.

Keywords

Citation

Canniford, R. (2011), "A Typology of Consumption Communities", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 57-75. https://doi.org/10.1108/S0885-2111(2011)0000013007

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited