Show me the Mascot: Corralling Critters for Pedagogic Purposes

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

Originality – The chapter reveals that marketing and consumer research does not have to be written in a dry-as-dust manner.

Keywords

Citation

Brown, S. (2011), "Show me the Mascot: Corralling Critters for Pedagogic Purposes", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 39-55. https://doi.org/10.1108/S0885-2111(2011)0000013006

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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