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Introduction

Research in Consumer Behavior

ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6

ISSN: 0885-2111

Publication date: 7 November 2011

Abstract

This volume contains the best papers from the sixth Consumer Culture Theory (CCT) Conference. The Conference cochairs have acted as coeditors for this thirteenth volume of Research in Consumer Behavior and provide the following introduction.

Citation

Belk, R.W. (2011), "Introduction", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. ix-x. https://doi.org/10.1108/S0885-2111(2011)0000013003

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited