Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand

Research in Consumer Behavior

ISBN: 978-0-85724-443-7, eISBN: 978-0-85724-444-4

ISSN: 0885-2111

Publication date: 21 December 2010

Abstract

Originality of the chapter – The chapter contributes to the fields of branding and authenticity, by extending the notion and understanding of consumption authenticity to brands.

Citation

Massimiliano Visconti, L. (2010), "Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand", Belk, R.W. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 231-260. https://doi.org/10.1108/S0885-2111(2010)0000012012

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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