Originality of the chapter – The chapter contributes to the fields of branding and authenticity, by extending the notion and understanding of consumption authenticity to brands.
Massimiliano Visconti, L. (2010), "Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand", Belk, R.W. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 231-260. https://doi.org/10.1108/S0885-2111(2010)0000012012Download as .RIS
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