Originality/value – This research identifies and empirically investigates the difference of COM effects on consumers’ product judgment between consumers who are attentive and the ones who are inattentive to COM information.
Jiang, P. (2010), "Country-of-manufacture labeling effect on product quality evaluations: A model incorporating consumers’ attention", Belk, R.W. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 101-129. https://doi.org/10.1108/S0885-2111(2010)0000012007Download as .RIS
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