TY - CHAP AB - AbstractSocial implications Informational transparency through social network services become the foundational reality to the contemporary management. To maintain competitive edge in this changing world, every stakeholder of a firm including managers, employees, customers, shareholders, government, and communities should collaborate and help each other live the principle of authenticity. VL - 33 SN - 978-1-78635-041-1, 978-1-78635-042-8/0882-6145 DO - 10.1108/S0882-614520160000033004 UR - https://doi.org/10.1108/S0882-614520160000033004 AU - Yoon Jeongkoo AU - Lee Soojung PY - 2016 Y1 - 2016/01/01 TI - What Makes Employees Zealous Supporters of Their Firm’s CSR Initiative? The Role of Employees’ Perceptions of Their Firm’s CSR Authenticity T2 - Advances in Group Processes T3 - Advances in Group Processes PB - Emerald Group Publishing Limited SP - 93 EP - 126 Y2 - 2021/01/26 ER -